Missing the Point

(This is a post that was written by one of Board Members, Gordon Price, on his blog Pricetags.)

Price Tags

Here’s Leonard DiCaprio on a bicycle in New York:

Here’s the U.K. Daily Mail headline:

A bit of a downgrade! Leonardo DiCaprio hits New York on bicycle wheels after filming in flashy cars for new movie ….

Obviously, to the Daily Mail, anything other than a car is a downgrade. That’s really just obliviousness.  To those for whom our contemporary aristocracy sets the standards, DiCaprio is repositioning the bicycle – away from the mode of transportation for the poor or recreation for the athletic elite towards something both more cool and broadly socially acceptable.

It doesn’t really matter what the Mail says so long as they keep publishing the pictures.

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About sustainablecitiesnetwork

Sustainable Cities International is a registered not-for-profit organization based in Vancouver, Canada. Operating since 1993, the mission of Sustainable Cities is to catalyze action on urban sustainability with cities around the world. We work by connecting and mobilizing people through the process of co-creating. We facilitate a thriving, international network of cities that act as urban laboratories: adopting, testing and improving on innovations. Ideas are accelerated through sharing of experience and cities are making transformational change a reality
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